Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries.
We speak to Dörthe Jans, Director of Audience Data at YouGov, about her role and how using survey-based data can bridge campaign planning and execution to deliver a single-view for audience targeting across digital display, video and social channels.
Rachel Macey, the UK Digital Solutions Business Partner for Kantar’s Media Division shares the company's future data predictions, and why brands and marketers should integrate consumer insight data into their digital marketing and advertising campaigns.
Eyeota CTO Anand Das guest blogs for SmartBrief on the topic of cookieless targeting.
Targeting will be much harder for brands as third-party cookies begin to wane. Advertisers will have to start looking to publishers, first-party data providers and technologies like machine learning to build robust new solutions.
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