Blog

Audience Data, Digital Advertising

Eyeota Awarded Independent Verification of Data Quality and Compliance

By: Eyeota

Eyeota is proud to announce that it has been awarded with a Neutronian Certification Badge for its Eyeota Branded Segments.

“Being one of the first to be certified is a significant honor,” said Kristina Prokop, CEO and co-founder of Eyeota. “Quality and transparency have always been vital aspects of our data business and now, more than ever, those principles are critical for brands’ bottom lines. For the first time, Neutronian is offering our industry an independent verification of these important elements to encourage more transparency moving forward."

Audience Data, Digital Advertising, Agencies, political targeting, social targeting, adstra

Deliver Political Campaigns With Precision

By: Charlie Swift,

Guest blog by Charlie Swift, EVP – Head of Marketing and Account Management, Adstra.

Political discourse is more active than ever.

 

Advertiser, Digital Advertising, video

Eyeota x Horizon Media: Audience Data Session...At Home

By: Eyeota

A new instalment of our brand new video series - Audience Data Sessions...at home!

Derek Klimkowski from Eyeota chats with Maikel O'Hanlon from Horizon Media about the shift in internal communications within the agency and how to provide good service to clients at this time.

Watch the conversation here.

 

Press Releases, Branded Data Partners, Partnership

Eyeota and Equifax Expand Partnership into New Zealand

By: Eyeota

Eyeota is pleased to announce an expansion of our strong, collaborative partnership with Equifax in New Zealand.

Marketers in New Zealand can now draw on unique financial insights and risk profiles from across the credit-active population to make relevant offers for finance products. This may help advertisers to be more responsible with campaign delivery by avoiding advertising to consumers that may be at risk or not eligible for certain types of credit offers.

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