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Press Releases, Branded Data Partners, Partnership

Eyeota and YouGov Expand Partnership into Seven New Markets

By: Eyeota

Eyeota is pleased to announced the expansion of our data partnership with YouGov into seven new markets. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the United Kingdom and Germany have been able to access YouGov/Eyeota audiences since 2016. 

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Advertiser, Digital Advertising, video

Eyeota x Crossmedia: Audience Data Session...At Home

By: Eyeota

A new instalment of our brand new video series - Audience Data Sessions...at home!

Jane Aull from Eyeota speaks with Jay Krihak from Crossmedia about how best to communicate with and help clients at this time.

Watch the conversation here.

 

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Audience Data, Digital Advertising, Strategy

Eye on: Home Fitness Audience Playbook

By: Eyeota
With most gyms temporarily closed, consumers are turning to home equipment, exercise bikes, weights, personal fitness trackers, and supplements to stay fit while confined. According to eMarketer, monthly spending by U.S. consumers on home fitness products and services has increased by 35 to 40% in March 2020*.
 
Brands and marketers should leverage this surge in demand by activating audience data for campaigns to engage consumers interested in keeping fit, as well as connecting with those with strong past purchases on health and fitness.
 
Check out the Eye On: Home Fitness Audience Playbook to discover audience data strategies and segments to identify, reach and engage your best future customers. 
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Advertiser, Digital Advertising, video

Eyeota x Programmatic Mechanics: Audience Data Session...At Home

By: Eyeota

Introducing our brand new video series - Audience Data Sessions...at home!

Over the next few weeks, we'll be sharing the conversations we have been having with our partners, clients and industry friends about the impact that COVID-19 is having on digital advertising.

First up is Travis Roznos from Eyeota chatting with Jason Deutsch and Jessica Cordero from Programmatic Mechanics.

 

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