Despite the entire city of Manhattan being in complete lockdown, I was still able to spend an enjoyable evening of dinner and discussion with my I-COM peers albeit at home rather than our usual restaurant meet-ups (though some of the green screen backdrops were very clever!). We gathered to listen to Chris Cable, Director of Data, Analytics and Strategic Planning at Diageo, USA deliver the keynote presentation about the effects of COVID-19 on marketing and the strategies to adapt to the changes.
Publishers continue to feel the pressure as they battle GDPR requirements in the EU, and CCPA in the US on top of the unrelenting competition from Facebook, Google, and Amazon and the impending deprecation of third-party cookies. These issues are all having an impact on the publishers' revenue goals. However, there is a powerful but relatively dormant source of revenue that a publisher might currently be sitting on - monetizing their first-party data.
“Focus on the problem, you’re solving for your customers. Don’t build products that you think they need; know their pain points and the exact issues you’re solving for them". Read on for more insights from CEO Kristina Prokop in discussion with MarTech Cube.
Eyeota CEO, Kristina Prokop, chats with State of Digital Publishing about her career, her pathway into ad tech, how publishers can generate revenue from their data and her view on the deprecation of third-party cookies.
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