The entire advertising industry is going through an extremely difficult time right now as all advertisers are having to make immediate changes to their current marketing strategies based on rapidly changing information. It is likely that consumers will be spending increased time online over the coming weeks and probably months so with that in mind, here are 10 audience targeting strategies to consider during this period.
Here at Eyeota we recognize that many brands are trying to help consumers stay safe, well and healthy at this time. We are committed to making it easier for marketers to identify, reach and engage the right consumers.
The Eye On: Health, Hygiene and Home Entertainment guide has segment recommendations to connect with consumers and share information about relevant products and services. Download our guide here now.
In the midst of the global challenges Coronavirus (COVID-19) poses for all of us, it is critical that we all focus on what is most important - the safety and health of our families, our communities and our employees, clients and partners. Eyeota has been focusing on measures to minimize all potential risk factors while maintaining the high levels of service and responsiveness you are accustomed to.
We recently hosted a session on "Why data quality and transparency matter" with the IAB Tech Lab and Neutronian. Read my top 3 takeaways from the session here.
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