Travel Brands are one of the biggest spenders on audience data seen on the Eyeota Audience Data Platform. So how has this diverse group of advertisers which includes airlines, booking sites, travel agents, hotels and auto rentals been using audience data to reach their target audiences?
The 2019 Eye On: Travel report has uncovered a number of key insights around how travel and leisure-related advertisers and agencies develop and execute global audience targeting strategies - read on to learn more.
CCPA will come into force on January 1, 2020 so how will this affect you? Increase your knowledge and understanding of the main points of this new legislation by reading our key highlights summary here.
A recent Econsultancy survey showed that the majority of marketers (55%) say that utilizing data for effective audience segmentation and targeting is one the highest priorities in 2019. Being able to select the right audiences for your goals is crucial for campaign success but the sheer amount of data that a marketer has access to these days may feel overwhelming.
What are the 5 key steps you need to consider when building an audience targeting strategy?
At Eyeota, we see spend across all major verticals and travel is one of the biggest spenders on audience data so, with summer vacations around the corner, let's take a closer look at some developing audience strategies for the travel sector that were presented at the Eyeota Audience Data Summit recently.
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