Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to Digital Commerce 360 to shed light on the importance of tailoring marketing strategies to meet the needs of small and medium-sized businesses in today's competitive landscape.
Q&A with Peter Jackson, the Chief Data Officer over at Outra. Peter discusses the audience segments Outra offers through Eyeota, the importance of audience data for today's marketers and the industry trends that he is most excited about going forward.
Q&A with David Kaufman, the Executive Director of Partnerships & Business Development at Polk Automotive by S&P Global. David discusses the markets in which they operate, the importance of audience data in today’s digital advertising landscape, and how businesses can leverage data to improve advertising strategies
Q&A with Margo Hock, the Vice President of Partnerships over at AnalyticsIQ. Margo discusses the markets in which AnalyticsIQ operate, and their partnership with Eyeota. Margo further illustrates the five strategies they find to be the most effective in improving marketing and advertising results when working with clients alongside Eyeota.
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