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Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

4 Ways to Use Audience Data for Strong Back-to-School Campaign Targeting

By: Amaris Harry, Audience Targeting Implementation Consultant

Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The New Identity Landscape: Addressability Requires innovation – and First Party Data is Not Enough

By: Trent Lloyd, Head of APAC

Eyeota's Head of APAC, Trent Lloyd discusses the new identity landscape. He further illustrates how addressability requires innovation and how first party data is not enough

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Industry Leader Insights - Kristina Prokop of Eyeota speaks to ID5 at Cannes

By: Kristina Prokop, GM of Audience Solutions at Dun & Bradstreet

The GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop was interviewed by ID5.io as part of their latest industry leader insights series 🎙️ 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

What Google’s Reversal on Third-Party Cookies Means for Advertisers, Publishers and the Industry

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

Eyeota's GM of Audience Solutions and Co-Founder of Eyeota, Kristina Prokop discusses the recent industry news regarding Google's reversal on the third-party cookie, and further illustrates what it means for advertisers, publishers and the industry as a whole.

 

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