Eyeota's GM of Audience Solutions and Co-Founder of Eyeota, Kristina Prokop discusses the recent industry news regarding Google's reversal on the third-party cookie, and further illustrates what it means for advertisers, publishers and the industry as a whole.
Q&A with Chris Mooney, the General Manager of APAC Data Partnerships over at the Trade Desk. Chris goes into detail on the Trade Desk's UID2.0 initiative in the APAC region, and highlights the role digital audiences and UID2.0 play within the digital advertising landscape.
Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to Digital Commerce 360 to shed light on the importance of tailoring marketing strategies to meet the needs of small and medium-sized businesses in today's competitive landscape.
Q&A with Peter Jackson, the Chief Data Officer over at Outra. Peter discusses the audience segments Outra offers through Eyeota, the importance of audience data for today's marketers and the industry trends that he is most excited about going forward.
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