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audience targeting, cookieless, data privacy, identity, deterministic data, cohort onboarding, probabilistic data

Putting the emphasis on deterministic targeting, the US is an outlier

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By: Aaron Jackson, Chief Growth Officer

Putting the emphasis on deterministic targeting, the US is an outlier

As the privacy landscape undergoes a tectonic shift, U.S. marketers are struggling to envision what their worlds will look like without once-relied-upon identifiers like cookies and mobile IDs. And while, indeed, their realities are about to shift, they need not stretch their imaginations too far to understand what a privacy-first landscape looks like for brands and agencies going forward...

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