Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.
“Retail Purchasing Power” and “Purchasing Power for Retail Product Lines” now available to improve accuracy of targeting consumers online according to their offline shopping habits
SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.
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