Eyeota, a Dun & Bradstreet company, today announced that it has expanded its collaboration with ID5 to ensure clients can leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally.
This expansion opens a tremendous opportunity for multi-market advertisers and represents a key milestone in Eyeota’s continued journey to ensure advertisers have the tools that allow for effective and compliant targeting, collection and data activation following the deprecation of third-party cookies in Chrome. This impending marketplace shift, combined with the unavailability of cookies in major browsers like Safari, has forced brands to reassess the value exchange with their customers and implement new strategies and solutions to leverage data. While the removal of third-party cookies in Chrome continues to be a moving target, advertisers need to be implementing alternative ID targeting strategies today to be prepared.
ID5 provides an encrypted, first-party ID solution that enables publishers to identify 100 percent of users, whatever browser they use. ID5’s privacy-by-design solution respects users’ privacy while allowing publishers to better monetize their audiences and platforms to operate more efficiently by maximizing the value of data and inventory.
"With the cookieless future top-of-mind and the fifth anniversary of GDPR enforcement on the horizon, it is vital for marketers to have the right tools to effectively reach their audiences and deliver campaign objectives in a privacy-first way," said Mathieu Roche, Co-founder & CEO at ID5. "We are excited to expand our relationship with Eyeota by providing this new and vital capability which will, in turn, empower marketers and their demand partners with the scale they need to engage with their customers."
This expanded collaboration between Eyeota and ID5 is yet another proof point regarding Eyeota’s commitment to delivering ID-agnostic audience solutions that are interoperable and addressable for brands and advertisers activating across omnichannel environments.
“Today’s consumers exist in a multi-channel digital reality, and they expect advertisers to acknowledge that reality with cohesive, personalized messaging,” said Kristina Prokop, CEO and co-founder of Eyeota. “Eyeota is committed to ensuring brands and agencies have the high-quality, trusted data needed to continue to meet these expectations, regardless of today’s shifting identity landscape and continued signal loss. ID5’s publisher footprint is the largest in the industry, and this collaboration expansion provides the scale and market coverage advertisers need to leverage Eyeota’s globally available audience solutions across all digital channels.
“As we move closer to a cookieless world, now is the time for brands to be looking at alternative identifiers for their campaigns,” Prokop added.
Eyeota is pioneering the future of trusted, quality third-party data in a cookieless world. Want to learn more? Contact our audience specialists at datadesk@eyeota.com for more information.