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Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

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By: Eyeota

Kristina Prokop, CEO and Co-founder of Eyeota, explains how the concept of cohorts is not a novelty in the marketing industry and why cohorts are the logical go-to strategy for advertisers in a privacy-first world.

 

Read our article featured in AdExchanger now to learn more.

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