Eye On | The Super Bowl Audience Playbook

With approximately 208 million viewers expected across TV and streaming services, the Super Bowl proves that, even in an uncertain advertising landscape, big sporting events continue to draw reliable viewership.¹

Whether they’re football fans or just interested in the half-time show, American consumers spend about $14 billion on Super Bowl parties. About $11.5 billion is spent on food and beverages and $1.6 billion is put toward team apparel.²

Brands targeting consumers through online and mobile channels can optimize digital ad spending and influence buyers more effectively by integrating audience segments built with powerful consumer attitudes and behaviors.

Source: ¹NFL, ²National Retail Federation