A global audiobook and podcast streaming brand looking to run a brand awareness campaign.
The brand wanted to gain a deeper understanding of in-market brand perception across three KPIs: Brand Consideration, Brand Adoption and Core Brand Attributes.
YouGov created an online survey tailored to the brand’s business KPIs. YouGov overlaid the custom survey results with their syndicated data to gain further insights. Eyeota used its proprietary privacy-compliant data modelling methodology to transform the survey data into addressable audiences across 6 different segments types based on entertainment & media consumption habits and needs. The bespoke audiences were then pushed directly to the brand’s buyer seat in their platform for exclusive activation.
With Eyeota and YouGov, the brand was able to use research-based audiences to tailor the message and tone of campaign, activate the audiences in a digital marketing environment and track the audiences every day to understand the impact each of the segments had across the pre-defined performance metrics.
Learn more about our data solutions that help brands and marketers to reach online customers and prospects. Contact us to find out how we can help you.
Connect directly with our Audience Specialists to identify and build the best audience plan for your specific campaign goals.
We see that you have the Global Privacy Control enabled in your browser. We have turned off all but "Required" cookies which are necessary to enable the basic features of this site to function. If you wish to further exercise any applicable data subject rights (DSR) please complete the form available at Your Privacy Choices. For further information on how Dun & Bradstreet uses your personal information, please see our Cookie Policy.
