Eyeota is a global provider of audience data for marketing and advertising.

Eyeota B2B Predictive Audiences have improved in efficiency significantly and continue to be crucial to maintaining strong CPEVs across our campaigns. The audiences continue to outperform our third-party job function audiences, and they are outperforming both of our contextual audiences.

We started our activation journey with Eyeota back in 2015, kicking-off in the US, UK and Germany before then expanded into APAC and France a few years ago. Recently we were able to add Italy, Spain, Canada, Mexico and Brazil and are continuing to grow this into a truly global partnership. The partnership with Eyeota enables us to generate additional value beyond insights for our clients and make our audiences useable for targeting across various addressable channels. Our agency clients in particular see great value in the ability to plan and execute with one and the same data set.

Eyeota has been an ideal partner for Affinity Answers. With Eyeota, we have been able to expand our offerings both within the US and into EMEA and APAC. The growth that we have seen working with Eyeota has been tremendous. Their relationships across the globe have enabled us to create valuable ongoing relationships that would have previously been beyond our reach. Their teams have a long-term vision of where the industry is going and are planning for the inevitable end of cookies and will be a leader in the eventual move towards Universal ID and MAID targeting.

Eyeota has been a key partner of Experian for some time now, enabling access to audiences defined by Experian in key digital channels. We have now built on this and can now offer consistent privacy-centric solutions for digital audience targeting and segmentation across 36 global markets. It is a real first, solving real problems for advertisers globally.