Eye on the Industry

4 Ways to Target CPG and FMCG Audiences More Effectively

4 Ways to Target CPG and FMCG Audiences More Effectively In 2024, digital ad spending by consumer packaged goods (CPG) brands is projected to reach $48.79 billion, making CPG the second-highest spender behind the retail industry. CPG social network spending alone will grow more than 15 percent this year to reach $13.2 billion. 

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