Eye on the Industry

4 Ways to Reach Health and Wellness Audiences in a Relevant Way

The global consumer wellness market, valued at $1.8 trillion, is an expansive one, driven by tried-and-true personal care products and health fads simultaneously. These days, consumers worldwide are prioritizing their health: 82 percent of U.S. consumers consider wellness a top or important priority in their everyday lives, which is similar to what consumers in the United Kingdom and China report (73 percent and 87 percent, respectively). 

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