Eye On | Affinity Answers Audience Playbook

Affinity Answers Data delivers the best in social media insights covering the brand and category-level interests and behaviors between 180 million people and more than 40,000 brands, influencers, streaming shows, sports, and other media and entertainment properties they love. Affinity Answers audiences are powered by the largest social data graph in the world, with data from Facebook, Instagram, Twitter, TikTok and Reddit, including the most popular and trending hashtags. Marketers partner with us to find maximum relevance and scale for their largest campaigns and to build unique customer audiences they can’t find anywhere else.