The Benefits of Behavioral vs Demographic Targeting

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What are social-powered data insights and how do they help marketers build advanced audience targeting strategies?

In our latest Audience Data Session, Kristina Prokop, CEO & Co-founder of Eyeota and Maya Venkatesh, Managing Director of Affinity Answers in APAC discuss the benefits of behavioral targeting vs demographic targeting. Affinity Answers' social engagement data enables marketers to develop a rich understanding of their customers and to deliver the right message to the right audience at the highest scale available.

Watch the video here:
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