The EV market is growing, but challenges like pricing, charging infrastructure, and consumer skepticism persist. Learn how brands can overcome these barriers with audience intelligence from Polk Automotive Solutions (S&P Global Mobility) and connect with the right EV audiences.
In a rapidly evolving advertising landscape, choosing the right data and technology partners is critical for success. This blog outlines a comprehensive checklist to help marketers assess partners for privacy compliance, ID-agnostic solutions, global reach, and flexibility. Discover how to build partnerships that drive long-term growth and resilience in 2024 and beyond.
In our latest Q&A session, Paustina Chou, General Manager of Sgcarmart, shares insights on how audience data enhances their marketing strategies, drives automotive e-commerce, and supports better business outcomes. Learn more about their partnership with Eyeota and the importance of data-driven advertising.
Audience Data Session Q&A with James Leaver, the CEO & Co-Founder over at Multilocal Media
Discover 4 Ways to Reach Health and Wellness Audiences in a Relevant Way. Learn how to connect with Health and Fitness with Eyeota’s targeted audience segments
Rian Kavanagh, Eyeota's Senior Global Marketing Analyst details the ways brands can ensure they’re connecting with the right holiday shoppers this season
Learn how to integrate offline and online data to build more comprehensive audience profiles and maximize your omnichannel marketing ROI. Discover the benefits of data onboarding with Eyeota.
Audience Data Session Q&A with Guillaume Ballin, the director of data partnerships over at Equativ.
Javince Chan Highlights 3 Highly Effective Ways to Connect with Finance and Insurance Audiences
Discover how to identify high-quality audience data to power your omnichannel marketing strategies. Learn how Eyeota builds and activates audience data to drive better engagement and results.
Rian Kavanagh, Eyeota's Senior Global Marketing Analyst details the ways brands can ensure they’re connecting with the right holiday shoppers this season
Audience Data Session Q&A with Guillaume Ballin, the director of data partnerships over at Equativ.
Ariana Moreno, Eyeota's Data Desk manager highlights the 4 ways to connect with black friday & cyber monday audiences in 2024
Eyeota's Nate Carter highlights how to navigate Oracle's exit from the advertising industry and what it can mean for the industry going forward.
Audience Data Session Q&A with Damian Burns, the Chief Revenue Officer over at Audience Logic, a Kindred company.
Josh Raia discusses the importance of data enrichment and discloses how it works, who needs it and when you should leverage it to benefit heavily.
Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.
Patrick O'Brien illustrates the 3 reasons why enriching B2B data with consumer data levels up your marketing
Eyeota's Nate Carter illustrates the difference between customer retention and prospecting, and how to strike the right balance with data enrichment.
Eyeota's Teodora Florea illustrates how to supercharge your first-party data strategy to stay ahead in today's digital landscape.
Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.
Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.
Eyeota's Head of APAC, Trent Lloyd discusses the new identity landscape. He further illustrates how addressability requires innovation and how first party data is not enough
The GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop was interviewed by ID5.io as part of their latest industry leader insights series 🎙️
Eyeota's GM of Audience Solutions and Co-Founder of Eyeota, Kristina Prokop discusses the recent industry news regarding Google's reversal on the third-party cookie, and further illustrates what it means for advertisers, publishers and the industry as a whole.
Q&A with Chris Mooney, the General Manager of APAC Data Partnerships over at the Trade Desk. Chris goes into detail on the Trade Desk's UID2.0 initiative in the APAC region, and highlights the role digital audiences and UID2.0 play within the digital advertising landscape.
Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to Digital Commerce 360 to shed light on the importance of tailoring marketing strategies to meet the needs of small and medium-sized businesses in today's competitive landscape.
Q&A with Peter Jackson, the Chief Data Officer over at Outra. Peter discusses the audience segments Outra offers through Eyeota, the importance of audience data for today's marketers and the industry trends that he is most excited about going forward.
Q&A with David Kaufman, the Executive Director of Partnerships & Business Development at Polk Automotive by S&P Global. David discusses the markets in which they operate, the importance of audience data in today’s digital advertising landscape, and how businesses can leverage data to improve advertising strategies
Q&A with Margo Hock, the Vice President of Partnerships over at AnalyticsIQ. Margo discusses the markets in which AnalyticsIQ operate, and their partnership with Eyeota. Margo further illustrates the five strategies they find to be the most effective in improving marketing and advertising results when working with clients alongside Eyeota.
Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to AdExchanger to discuss best practises when navigating identity shifts.
Kristina illustrates the strategies & steps for sustaining addressability in this new environment.
Q&A with Shashikanth Ramakrishnan, the SAVP & Head of Digital Analytics and Insights at Astro. Shashikanth discusses the importance of audience solutions in today’s digital advertising landscape and the Astro audience data that they're bringing to market with Eyeota.
Eyeota's Head of APAC, Trent Lloyd speaks to Mumbrella to have a real-world look at how brands are achieving success in a cookieless world.
Discover addressable digital audience profiles to target your ideal customers such as Household Decision Makers, FMCG Deal Seekers, Online and In-Store Grocery buyers along with many more.
Co-Founder of Eyeota & GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop illustrates the 6 emerging data trends advertisers need to know today
GM of Digital Audiences at Dun & Bradstreet & Eyeota's Co-Founder, Kristina Prokop speaks to AdWeek to discuss how brands can thrive in a cookieless world. In this discussion, Kristina further illustrates the insights needed to ensure marketers are prepared for the new reality, and the key points to keep in mind to ensure you're prepared for the shift in the industry.
Discover addressable digital audience profiles to target your ideal customers such as Buyers In-Market for New and Used Cars, Car Owners by Brand & many more.
In this blog, Dun & Bradstreet's Head of APAC, Trent Lloyd illustrates his 5 Trends to Watch in Campaign Personalization in 2024 and beyond.
Discover how brands can target advertising with audience data to Travel Spenders, Luxury Travellers, Audiences In-Market for Traveling & many more.
Q&A with Darron Jermy, the Founder of DataIQ. Darron discusses the importance of audience solutions in today’s digital advertising landscape, how businesses can leverage data to improve advertising strategies and why DataIQ partnered with Eyeota.
In this blog, Dun & Bradstreet's Head of APAC, Trent Lloyd illustrates his 2024 predictions and the privacy trends that will transform the ad industry.
The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific financial & insurance position. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as Mortgage Owners, Financial Brand Switchers, Consumers In-Market for Insurance & many more.
In this blog, Dun & Bradstreet's SVP Digital Audiences NA & Global Operations, Marc Fanelli discusses his 2024 predictions, and further illustrates how advertisers can survive in a cookieless world.
In this blog, Dun & Bradstreet's Kristina Prokop, GM of Digital Solutions & Co-Founder of Eyeota discusses her 2024 predictions, and further illustrates 3 ways in which AI will transform the data landscape.
The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific back to school plans. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as current & future students, parents, consumers interested in education & more!
The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific New Year's resolutions. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as Fitness Enthusiasts, Gym Members, Healthy Food Shoppers, Self-Care Consumers & many more!
Q&A with Raffaele Apostoliti, the President & CEO at Expandi. Raffaele discusses the importance of audience solutions in today’s digital advertising landscape, how B2B third-party data is essential and why Expandi Group partnered with Eyeota
Q&A with Josh Raper, the VP of Global Marketing at Affinity Answers. Josh discusses the importance of audience solutions in today’s digital advertising landscape and why Affinity Answers partnered with Eyeota
Q&A with Dörthe Jans, the Director of Audience Data over at YouGov. Dörthe discusses the importance of audience solutions in today’s digital advertising landscape and why YouGov partnered with Eyeota
Q&A with Luke Cassar, a Senior Consultant over at Finity. Luke discusses the importance of audience solutions in today’s digital advertising landscape and why Finity partnered with Eyeota
Q&A with Nathan Thomas, SVP of Data Sales & Strategy at Playwire. Nathan discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota.
In this months Eye On The Industry Newsletter, we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.
Q&A with Don Chapman, Head of Strategic Partnerships at Powerlytics. Don talks about his role and how using consumer financial data can be critical in targeting the right prospects for your product or service.
In this months Eye On The Industry Newsletter, we're examining why trust, quality and interoperability should be top of mind for advertisers and agencies activating audience data during economic uncertainty.
Q&A with Robert Dommett, Technical Director & Founder of RDA Research. Robert discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota.
Q&A with Ian Coupland, Partnership Enablement and Propositions Maager at Experian UK. Ian discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota.
Q&A with David Mason, the Sales & Product Director of Marketing Services at Experian ANZ. David discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota.
Eyeota, has announced the results of new campaign tests as a part of its dual certification from independent data verification platform Neutronian and IAB Tech Lab. These recertifications come closely on the heels of Eyeota’s designation as the top-ranked data provider in the world for data privacy and clearly demonstrate that certified data performs better for marketers across several metrics.
Q&A with Rowena Humby, CEO & Co-Founder of Starcount. Rowena discusses the importance of audience data in today’s digital advertising landscape, and how businesses may leverage data to improve advertising strategies.
Q&A with Per Kristian Tandberg, the Managing Director of Global Data Resources, discussing the importance of audience data in today’s digital advertising landscape, and how businesses leverage data to improve advertising strategies.
Eyeota's Head of Agency Sales, Nate Carter discusses The Digitalization and Diversification of Marketing Channels
Eyeota's Co-Founder, Kristina Prokop speaks to AdExchanger to discuss how when it comes to preparations for a privacy-first, post-cookie world, there’s been far too much talk about preparation and far too little action.
Read our Q&A with Tim Weber of GfK, who discusses their relationship with Eyeota and the importance of audience data in todays digital advertising landscape.
Eyeota, a Dun & Bradstreet company and the global source of data for digital marketing, are delighted to announce its enablement of Unified ID 2.0 (UID2).
Q&A with Michele Volpe, the President of Sales & Marketing of Media Source Solutions, who speaks on why they partnered with Eyeota and their future plans.
Brands seeking to target prospects on social media are often hampered due to the limitations of social channel data. The overwhelming amount of data available from social media users can seem almost unlimited, but defining an effective audience targeting strategy for social media campaigns can prove difficult when based solely on data that has been generated by a consumer’s social channel activity. Social channel data provides user information specific to their social media activity, such as connections and location. Outside that, however, there is very little knowledge of the customer and what their other interests, demographics, wants and needs might be.
Case studies are an important part of assessing what effective solutions are available to you when it comes to planning advertising and marketing campaigns. If you have a specific audience targeting goal or challenge you need to overcome, then Eyeota can help you provide you with tried and tested solutions to these issues.
Eyeota is the trusted global provider of audience solutions for digital marketing and ranked by Neutronian as 2023’s world leader in global data privacy. Brands and advertisers leverage Eyeota audience solutions to enrich insights, enhance personalization, and transform omnichannel targeting.
Our Client Success Stories hub includes real-world campaign strategies, tactics and results from a range of real clients in a range of industries including finance, auto and tech.
Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10.
Brands are seeking new and improved ways to leverage the power of social media, as each platform has transformed from its original organic state to a pay-to-play format. Eyeota is helping brands to stand out in this increasingly competitive space by providing innovative solutions for brands looking to expand their advertising footprint and increase ad spend across social media channels.
Eyeota, a Dun & Bradstreet company, today announced that it has expanded its collaboration with ID5 to ensure clients can leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally.
The social media advertising landscape keeps getting more competitive, as it becomes more popular as a marketing medium with every passing year. As the digital landscape evolves, every additional social channel and platform provides new opportunities and challenges for marketers.
Moving into the post-cookie future, the ability for marketers to tap into quality, trustworthy sources of third-party data is going to be more important than ever as marketers look to fuel both their retention and acquisition efforts. While there are a lot of options in the market when it comes to third-party data sources, not all of them are created equal.
Access to quality, trusted third-party data has never been more important when it comes to achieving marketing goals around both retention and acquisition. However, not all third-party data sources are created equal.
As marketers forge ahead in the uncertain economic climate of 2023, many are doing so under the pressure of budget cuts and overall resource constrictions as companies prepare for the worst and hope for the best. Within marketing departments, the need to make the most of every dollar spent weighs heavily.
The “buyer beware” attitude that long dominated within the third-party data ecosystem is—thankfully—becoming a thing of the past. That’s because a number of industry forces are driving us toward a future where high-quality, trusted third-party data is becoming easier to find and identify. More importantly, quality and trust are becoming absolute necessities for success in data-driven marketing.
Today’s marketers understand the importance of personalized marketing and ensuring that their messaging resonates with customers and prospects on a true 1:1 level. But at the same time, the pivot toward a cookieless landscape and privacy as the default state continues to transform the tools available to brands and agencies when it comes to identifying and communicating with consumers on an individual level. Previously relied-upon identifiers—third-party cookies being just one example—continue to vanish from the playing field, new privacy regulations abound, and walled gardens are building their walls ever higher when it comes to user data.
People in our industry have spent a lot of time talking about the “loss” of third-party cookies, suggesting that the end result of Google’s deprecation of these identifiers in Chrome will ultimately represent a setback for digital marketing. But what if we were to flip that notion on its head for a second? What if this “loss” is actually a gain for our industry?
There’s a lot of uncertainty swirling around the media industry right now, so let’s dispel at least one alarming bit of confusion: third-party cookies and third-party data are not one and the same. To treat them as the same thing is to fundamentally cripple your marketing strategy going forward. Trent Lloyd, Co-founder & Head of APAC at Eyeota shares his thoughts with Mumbrella.
As we prepare for a post-cookie marketing landscape, there’s something we need to get straight: Third-party cookies are not the same as third-party data. However, here at Eyeota, we’re still hearing quite a bit of confusion on that point. So let’s talk about why the distinction between third-party cookies and third-party data is so important, as well as why quality third-party data is a more vital piece of sustainable marketing programs than ever before.
In the face of third-party cookie deprecation and the loss of other once-relied-upon identifiers, leading agencies are throwing out the old marketing and advertising playbook and trying to wrap their minds around what audience understanding, targeting and measurement look like in a privacy-first world. Eyeota talks to Digiday about what can be done.
Q&A with Sam Marc, the Senior Director of Addressable Solutions at PubMatic, who speaks with Eyeota about their current partnership and future plans.
When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. Eyeota's Trent Lloyd talks to AdExchanger about why that might not be a bad thing.
Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation.
Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10
Eyeota talks to Scott Gordon, EVP Partnerships at Adstra, to learn more about how they enable brands and marketers to reach their desidered B2B and B2C audiences throughout the marketing funnel and how they are preparing for the shift to cookieless and other future digital advertising trends.
Rilee Sellers, Demand Account Executive at Eyeota, outlines the best use cases of audience data for social media marketing and how Eyeota on Social can enhance your B2B and B2C audience targeting by building a 360-view of your target customer.
Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.
Neutronian, a pioneer of independent data quality certification, recently released its 2022 NQI Transparency Ratings, which saw Eyeota among the top 10 highest scoring companies.
Eyeota’s Rob Armstrong talks to Adweek about why third-party data remains mission-critical after the death of the third-party cookie and the core requirements that marketers need to vet their third-party data partners readiness for a cookieless world.
For our Audience Data Sessions, Eyeota speaks to Alexandra Dean from Tremor International to learn more about Tremor Video DSP and Unruly SSP, their approach to third-party cookie deprecation and online consumer insights emerging from the pandemic. Read our Q&A now!
For Eyeota's Audience Data Sessions, we talk to Sylvia Tuercke, Co-CEO at Schober Information Group, about their customer data platform, MAIDs, GDPR compliancy and trends they have seen emerge from the pandemic.
How can today's businesses understand more about who their customers are, and use that information not only to boost customer retention, but increase new customer acquisition? The answer is data enrichment.
Eyeota's Alan Chappell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, this week with Adweek.
Eyeota's Marc Fanelli in Adweek on why a privacy-first mentality and approach to consumer data is the key to future-proofing your marketing strategy.
Introducing StackAdapt! Eyeota recently connected with the DSP's Senior Director of Data Solutions, Denis Loboda. Read more now to learn how the platform is preparing for the demise of third-party cookies, key trends they're excited for in 2022 and learnings emerging from the pandemic.
Eyeota speaks with Christy Ercolino, North America Country Manager at Lifesight, the customer intelligence platform. In this Q&A Christy gives an overview of what makes Lifesight data unique, how brands and advertisers can leverage this data, and the important role data will take on for digital advertising in 2022.
We recently had a chance to speak with Megan Lambert, Director of Digital Data Products at Stirista about what sets Stirista apart as a data provider and what trends she thinks marketers should be keeping an eye out for.
Logan Walsh, Media Products Manager at DBM Consultants spills the beans on what makes DBM Atlas data unique and how they can help brands pinpoint valuable consumer segments for targeting. Read the Q&A now to find out upcoming new audiences and DBM's predictions for digital marketing and data in 2022.
Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels.
With less than a month until Christmas Day and holiday shopping well under way, it’s crucial for brands and marketers to maximize their advertising efforts in the final run-up to the biggest retail event of the year.
Eyeota caught up with Alliant's Director of Digital Partnership, Chris Morse, to find out how Alliant is preparing for the cookieless identity landscape and what opportunities and challenges they see for digital marketing and data in 2022.
Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels.
Cohorts are an effective, high-value way to scale your first-party data in a rapidly changing regulatory landscape.
Eyeota talks to Per Kristian Tandberg, Managing Director at GDR, to learn more about their commitment to consumer data privacy, what makes GDR data unique, and their data expectations for the year to come.
We spoke with Michelle Harness, Wiland’s in-house digital agency expert, about the power of applying advanced predictive modeling to vast consumer spending data to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.
Eyeota speaks to Andrew Harder from Goldfish Ads to learn more about how brands and marketers can use their cookieless cohort-based datasets created with real-world data without using any PII. Read our blog post now to learn more about our partnership.
Partnership Rethinks Cohort Onboarding and a Future-Proofed Strategy in a Post-Cookie Ecosystem.
Data onboarding has always played a part in brands’ marketing and advertising strategies. However, over the last year or so the level of importance placed on identifying ways to collect and activate first-party data, has massively increased.
Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.
Now more than ever, global brands are thinking about the “next billion users”. Google being one of the first. Back in 2015, Google CEO Sundar Pichai started the Next Billion Users (NBU) initiative to research the needs of these new user groups.
Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide Web Consortium. Ultimately, Google’s decision underscores the power publishers now have, as well as the immense value that advertising-funded content brings to the open web...
Eyeota, a founding member of the TV Data Initiative will work with Expert Advisory Group of experienced executive leaders from across the industry to help advertisers, programmers, and distributors unlock the potential of the fast-growing data-driven TV ecosystem.
As the privacy landscape undergoes a tectonic shift, U.S. marketers are struggling to envision what their worlds will look like without once-relied-upon identifiers like cookies and mobile IDs. And while, indeed, their realities are about to shift, they need not stretch their imaginations too far to understand what a privacy-first landscape looks like for brands and agencies going forward...
Eyeota, the leading data partner to global enterprises, announced today that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and accelerating growth in international markets, the company now serves 188 international markets in all major global regions, with its consumer-friendly cohort onboarding technology being leveraged across 35 different countries. Eyeota has expanded its footprint by launching a new tech hub in Pune, India, which joins offices currently established in New York, London, Berlin, Singapore, and Sydney. The company has also expanded headcount by 17, including the additions of Rob Armstrong as VP of Product and Aditya Kulkarni as VP of Engineering. Ashwini Karandikar, formerly of Dentsu Aegis and now Senior Advisor to McKinsey & Company, also joined the company as a Board Advisor.
Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.
Once an organization has built a data-centric culture and invested in the tools to develop its data strategy, the next step in the process is to establish some practices to maintain and scale this strategy as data usage matures within the organisation.
Eyeota CEO and Co-Founder, Kristina Prokop sat down with Michael Gorman, SVP of Product and Marketing at ShareThis, to discuss how consumer behavior has changed since the onset of the pandemic as we approach a post-covid cookieless future and how this has influenced the way brands use data. Here is a summary of the key points touched upon.
While organizational culture can accelerate the application of data analytics, amplify its power, and steer companies in the right direction for better decision-making, knowing what to spend the investment on in terms of technology and talent is fundamentally important.
Establishing a data-driven culture is key for business innovation and creating a data-driven culture is a challenge that many organizations have to face. However, the payoff is one of increased business competitiveness, optimized organizational efficiency, and commercial innovation to stay ahead of the curve.
As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...
In a privacy-first world, as the industry prepares for a cookieless future, contextual targeting is making a return.
We're excited to share with you the IAB Australia's Contextual Targeting Handbook. Eyeota is a proud contributor to the guide—a special thank you goes to Jimmy Aoun, Eyeota's Business Director in APAC.
Eyeota, the leading data partner to global enterprises, has launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate.
Rob Armstrong, VP of Product at Eyeota, joins ExchangeWire’s Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. Watch the video now!
For the past decade, marketers have been fixated on delivering one-to-one marketing solutions which heavily rely on cookies and personal identifiers to retarget. This model has been built on the back of massive data sets of personal information flowing through the ecosystem, allowing marketers to track people across their entire online life. However, now the industry is facing an impending data drought over the coming years that will change the rules of the game.
Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognized entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s Board of Directors.
In our latest installment of the Audience Data Sessions (ADS), we invited Rachel Macey, head of TGI business development at Kantar, to discuss how consumer attitudes and motivations have changed since the onset of the pandemic, Kantar’s positioning in a post third-party cookie world and what opportunities lie ahead for marketers using data in 2021.
Industry-Leading Partnership Rethinks Audience Relevance and Expansion as Third-Party Identifiers Become a Thing of the Past. Eyeota announces partnership with Illuma Technology.
Eyeota CEO and Co-founder, Kristina Prokop recently joined ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and Martech on the MarTech Podcast.
Kristina Prokop, CEO and Co-founder of Eyeota, explains how the concept of cohorts is not a novelty in the marketing industry and why cohorts are the logical go-to strategy for advertisers in a privacy-first world.
Did you know? According to eMarketer, the US telecom industry will be the fourth-largest spender in digital advertising this year, with $13.99 billion spent on digital ads. Eyeota can help you optimize your digital ad spend to reach the right customers.
Even in a marketplace where a substantial amount of customer interactions happen in digital channels, it’s still difficult to form a complete understanding of your customers. While robust first-party data provides you with what you currently know about your customers at a segment level and how they engage with you, data enrichment can help you go deeper.
Late last year, Kristina Prokop sat down with Project A’s Florian Heinemann for a general chat about Kristina’s time with Eyeota. One of the subjects that came up was the importance of first-party data and the confusing terminology that surrounds the three main data types.
That exchange turned out to be one of the most popular excerpts from the interview, so we thought it was worthwhile to provide you with a refresher on what the terms, first-, second- and third-party data actually mean.
After that, we’ll talk about why we should change the terminology to be more transparent and why the distinction between first-party and “non first-party” is the only one you need to worry about.
Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace.
Brands have many opportunities to gain insight into their customer base through online and offline interactions, but this data is often siloed, leaving gaps in your understanding of existing and potential customers.
Data onboarding help to fill in the gaps and unlock opportunities for reaching new customers. With the support of a privacy-compliant data partner, you can find new clients more easily and then tailor experiences to their unique needs and preferences.
In recent years, data privacy has become an increasing point of focus for governments and businesses around the world. Strong legislative efforts like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have fundamentally changed the way brands collect and use customer data.
Q&A with Gino Palozzi, Senior VP of Marketing, who explains how Dun & Bradstreet's data, insights and AI platforms can help marketers to target the right audience, at the right time, through the right channels. Read more now to discover Gino Palozzi's data predictions for 2021.
Eyeota CEO and Co-founder, Kristina Prokop, gives an overview of what Google’s identifier announcement means for the advertising industry and the new best practices in Google’s new world. Read the full article in AdvertisingWeek360 by clicking on 'Read More' now.
Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:
In our Q&A with Equiniti Data, Principal Consultant Jamie Steele underlines the importance of values such as security and compliance when dealing with unique people data. Read more now to learn how marketers and brands can use EQ Data audiences for their campaigns.
It’s more important than ever for brands to offer personalized and consistent customer experiences across digital and offline channels. Today’s customers expect brands to deliver high-quality communications with every interaction.
Bombora's Chief Strategy Officer, Mark Dye, provides an overview of Bombora and how marketers can use Bombora's B2B audiences to reach 'in-market' consumers globally.
Bringing your offline data to an online environment can help you develop more personalised customer experiences. With a trusted data onboarding partner, you can get a clear picture of how customers find and interact with your brand across digital channels.
Kristina Prokop, CEO Eyeota and Timur Yarnall, Co-founder, Neutronian have a one-to-one discussion on Data Quality and Transparency.
Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its co-founder, Trent Lloyd, has been appointed Head of Brand Solutions, Australia/New Zealand.
Kristina Prokop, Eyeota CEO and Co-founder, outlines the impact of the Google Chrome update on the future of cookieless digital advertising and the opportunities this brings for brands and advertisers.
In partnership with Eyeota, Comscore is expanding its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.
Margo Hock, VP of Partnerships for AnalyticsIQ, gives us the scoop on how AnalyticsIQ’s unique marketing data infused with cognitive psychological research is making an impact on marketers and data science teams in 2021, and what’s ahead.
Eyeota CEO Kristina Prokop joins the ExchangeWire team on The MadTech Podcast to discuss perceptions of privacy, Facebook's plea to Apple users to opt into tracking, and the US government's decision to suspend legal action against TikTok and WeChat. Kristina also talks to the team about Eyeota's post-cookie data solutions.
We speak to Per Kristian Tandberg, Managing Director at Global Data Resources, about the importance of data privacy, GDR's extensive global neighborhood data and some key opportunities for brands using data in 2021.
Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.
Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution.
Our SVP of strategic partnerships and global data supply, Marc Fanelli, reviews the misgivings, misunderstandings, and missed opportunities for data and privacy in the 2020s, from new privacy legislations to global technological innovations to substitute third-party cookies.
Q&A with Anna Feely, VP of Business Development at Specialists Marketing Services, Inc., who shares more about the process of building privacy-compliant 1:1 deterministic data sets, its benefits for multichannel marketing, and the opportunities for marketers and brands using data in 2021.
Michael Gorman, SVP of Product and Marketing at ShareThis, shares insights into why it’s so powerful to harness behavioral data from across the open web, and his predictions for a cookie-less future in the context of increasing focus on data quality and consumer privacy. Read more below.
As third-party cookies disappear, Eyeota's integration with Lotame Panorama ID aligns with commitment to deliver ID agnostic, addressable and privacy-safe audience solutions at scale for brands and advertisers globally.
We spoke with Michelle Harness, Wiland’s in-house digital agency expert, on the power of leveraging data from consumer spending to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.
Q&A with Chris Morse, Director of Digital Partnerships, about Alliant's transaction sourced audiences, leading the industry requirements for data quality & transparency, and the opportunities for brands and marketers using data in 2021.
Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, today announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns.
We talk to Blaine Britten, VP of Data Solutions at Stirista, who explains the benefits of using offline and online data to gain a more holistic view of your target audience and the opportunities for brands and marketers using data in 2021.
New York, NY — January 13, 2020 — Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product.
In September Eyeota announced its global integration with ID5’s Universal ID to increase the clarity of its Audience Identity Resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments.
Q&A with Rick Erwin, Adstra's CEO, who speaks with Eyeota about the current industry trends, reshaping Adstra, and what he sees happening in 2021.
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