Audience Data Sessions: Q&A with Sgcarmart

Can you introduce yourself and your Audience Solitions?

My name is Paustina Chou and I'm the General Manager over at Sgcarmart. 

Sgcarmart is Singapore's most popular car buying & selling platform, with the largest database of new & used cars listings.

As the first-choice car site with over 30,000 listings, Sgcarmart offers the largest database of new and used cars, helping to drive approximately 70% of all second-hand car transactions in Singapore.

Sgcarmart receives more than 1.6 million users every month, offering the highest level of support for drivers with its suite of value-added car ownership & transactional services. Thus, making it the top choice for car buyers and sellers in Singapore.

Why have you partnered with Eyeota?

As the leading automotive platform in Singapore, our goal is to provide our customers with tailored, relevant, and impactful marketing experiences. To achieve this, having access to quality data is crucial.

By partnering with Eyeota, we can assess the value of our data, adding value and keeping neutrality in the automotive industry. We strongly believe this partnership will drive better business outcomes and deliver more value to the automotive industry.

Eyeota’s high-quality, compliant data and global expertise make it the ideal partner to support our business growth and ensure we remain at the forefront of automotive e-commerce in Singapore.

In which markets do you operate?

Currently we only operate in Singapore and majority of our audience are situated in Singapore and around Southeast Asia.

Although a small country nonetheless, the complexity of our automotive ownership has always bewildered countries abroad on vehicle prices.

Thus, being the most popular car listing platform in Singapore, we would like to broaden our data locally and to countries who would like to better understand our market.

Can you discuss the importance of audience data in today's digital advertising landscape?

Audience data is essential to understand and meet customer needs effectively.

By leveraging this data, it helps us to dive into the various stages of the customer journey. A well-mapped customer journey, backed by data insights, is essential to enhance product offerings and building lasting relationships with customers.

How can businesses leverage data to improve advertising strategies?

Leveraging data is important to enhance advertising strategies effectively.

They can help in creating targeted marketing efforts that resonate with specific groups. Some examples in the automotive industry include first-time buyers, families, or luxury vehicle enthusiasts.

A data-driven approach to advertising allows businesses to create targeted, engaging campaigns that build lasting customer relationships and drive sustained success.

Want to learn more about Sgcarmart and how we work with them to improve your advertising campaigns?