Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels.
With less than a month until Christmas Day and holiday shopping well under way, it’s crucial for brands and marketers to maximize their advertising efforts in the final run-up to the biggest retail event of the year.
Cohorts are an effective, high-value way to scale your first-party data in a rapidly changing regulatory landscape.
Partnership Rethinks Cohort Onboarding and a Future-Proofed Strategy in a Post-Cookie Ecosystem.
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