In our latest installment of the Audience Data Sessions (ADS), we invited Rachel Macey, head of TGI business development at Kantar, to discuss how consumer attitudes and motivations have changed since the onset of the pandemic, Kantar’s positioning in a post third-party cookie world and what opportunities lie ahead for marketers using data in 2021.
Rachel Macey, the UK Digital Solutions Business Partner for Kantar’s Media Division shares the company's future data predictions, and why brands and marketers should integrate consumer insight data into their digital marketing and advertising campaigns.
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