Eyeota Blog - News, Insights & Opinions | Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

cookieless, identity, data enrichment

Let’s Stop Treating Third-Party Data Like Third-Party Cookies

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

There’s a lot of uncertainty swirling around the media industry right now, so let’s dispel at least one alarming bit of confusion: third-party cookies and third-party data are not one and the same. To treat them as the same thing is to fundamentally cripple your marketing strategy going forward. Trent Lloyd, Co-founder & Head of APAC at Eyeota shares his thoughts with Mumbrella.

Audience Data, third-party data, marketing strategy

The Ad Industry Gets a Do-Over. This Time, Let’s Get Data Right.

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. Eyeota's Trent Lloyd talks to AdExchanger about why that might not be a bad thing.

Audience Data, third-party data, marketing strategy

How Data Will Save Brands In This Recession

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

As the world teeters on the edge of a global recession, many companies are coming to terms with potential — if not actual — sales losses as consumers start to pull back on spending. Eyeota's Trent Lloyd talks to B&T about how investing in data will help position brands to emerge strongest on the other side of the downturn.

Borrowed Time - Future Proof First Party Data Solutions

Digital Advertising, third party cookies, Data Quality, data privacy, id agnostic, google chrome, first party data, cohort, cohort onboarding

How the ad industry can use its borrowed time to future-proof first-party data solutions

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide Web Consortium. Ultimately, Google’s decision underscores the power publishers now have, as well as the immense value that advertising-funded content brings to the open web...