Contextual Targeting Handbook

In a privacy-first world, as the industry prepares for a cookieless future, contextual targeting is making a return.

We're excited to share with you the IAB Australia's Contextual Targeting Handbook. Eyeota is a proud contributor to the guide—a special thank you goes to Jimmy Aoun, Eyeota's Business Director in APAC.

In the Contextual Targeting Handbook you will learn:

• the background of contextual targeting
• how contextual targeting works and how it differs from behavioural targeting
• pros and cons for marketers to consider
• recommendations and best practices
• the role of contextual targeting in a privacy-first digital ads ecosystem
• the future of contextual targeting

“Some argue that returning to standard contextual solutions will be a step backwards for campaign performance, but with the right approach, advertisers don’t need to lower their campaign expectations in a post-cookie world,” said Kristina Prokop, CEO and founder of Eyeota.

To learn more about Eyeota's Contextual Targeting solutions, visit our dedicated pages:

• Eyeota Contextual Overlay
• Eyeota B2B Predictive Audiences