Eyeota Mobile Switcher and Subscriber Audiences

Did you know? According to eMarketer, the US telecom industry will be the fourth-largest spender in digital advertising this year, with $13.99 billion spent on digital ads. Eyeota can help you optimize your digital ad spend to reach the right customers.

Created exclusively for US cellular, telecommunications and network providers, Eyeota’s Mobile Switcher & Subscriber audiences enable brands to enrich omnichannel campaign performance, optimize brand awareness and loyalty, and drive customer retention like never before.

Eyeota's Mobile Switcher and Subscriber audiences are built with powerful service performance metrics, transactional behaviors and brand loyalty indicators that allow brands to influence consumers in-market to switch providers, reclaim customers likely to convert to a competitor, and capture dissatisfied audiences searching for improved cellular service. 

For brands like AT&T, Verizon and T-Mobile, integrating Eyeota Mobile Switcher and Subscriber Audiences into their digital marketing initiatives enables them to:

• Drive upper-funnel awareness by identifying audiences in the interest and consideration phase
• Deliver lower-funnel performance by engaging in-market audiences at the point of switching
• Optimize brand loyalty and market-share by pinpointing audiences interacting with competitive brands
  

Eyeota's Top-Activated Mobile Carrier Segments:

• Eyeota - Consumer Electronics - Intent - Likely to Switch Mobile Carriers - Within 12 Months - Verizon to T-Mobile
• Eyeota - Consumer Electronics - Intent - Likely to Switch Mobile Carriers - Within 12 Months - Verizon to AT&T
• Eyeota - Consumer Electronics - Owner - Pre-Paid Subscriber - TracFone
• Eyeota - B2B - Firmographics - Company Size - Small (10-49 Employees)
• Eyeota - B2B - Decision Makers US Experian - Interest - Pets (FLA / Fair Lending Friendly)
• Eyeota - Consumer Electronics - Intent - Likely to Switch Mobile Carriers - Within 12 Months - Verizon to Sprint
• Eyeota - Consumer Electronics - Intent - Likely to Switch Mobile Carriers - Within 12 Months - T-Mobile to Sprint
• Eyeota - B2B - Decision Makers - Organization Type - Small Business