Introducing Eyeota’s Newest Audiences to Reach Your Best Customers

As the digital marketing landscape and customer needs evolve, its essential to stay ahead of emerging opportunities to reach the right customers. Eyeota is excited to introduce a dynamic range of new audience segments in the Eyeota Audience Marketplace designed to help marketers reach their best customers on any digital channel. With new categories like transactional segments, high-net worth personas, cuisine interests, and more, we are empowering marketers with high-quality data to effectively target their ideal customers, with precision and at scale.

Here’s a closer look at the some of the newest audiences available in our marketplace:

1. High-Net-Worth Personas

This diverse group of high-net-worth individuals is characterized by significant disposable income, enabling them to indulge in luxury and innovative products across various lifestyle preferences.

Brands they shop: Apple, Tesla, Four Seasons, Gucci, Home Depot, Rolex, Emirates, DeWalt, Porsche, Tiffany & Co.

Audiences you can reach: Early Tech Adopters, Luxury Travelers, DIYers, Big Spenders, Luxury Auto Buyers

2. Food and Drink Personas

This audience is interested in diverse dining experiences, from upscale restaurants to quick-service options, and actively seeks reviews and menus that reflect their varied tastes.

Brands they shop: Olive Garden, Nobu, P.F. Chang's, Cava, Barcelona Wine Bar, McDonalds, Shake Shack, Chick-fil-A, Chipotle

Audiences you can reach: Individuals Interested in Italian Dine In Restaurants, Individuals Interested in Japanese Dine In Restaurants, Individuals Interested in QSR and Fast-Food Restaurants, and more

3. B2B Intent Personas

This audience includes business professionals with clear intent to purchase essential products and services, engaging in research and comparisons to inform their decisions.

Brands they shop: Salesforce, Microsoft Office, Workday, QuickBooks, ADP, Zenefits, HomeAdvisor, Gusto

Audiences you can reach: Professionals In Market for Content Management Systems (CMS), Professionals In Market for Business Travel / Accommodations, Professionals In Market for Funding / Business Loans, Professionals In Market for Payroll Services, Remote Workers, and more

4. CPG and FCMG Personas

This audience includes consumers who recently purchased CPG and FMCG items, such as beverages, food, personal care, and household essentials, demonstrating brand loyalty while seeking new products and promotions.

Brands they shop: Gatorade, Starbucks, Folgers, Twinnings, Absolut, Coca-Cola, FIJI, Tide

Audiences you can reach: Energy / Sport Drink Shoppers, Coffee Drinkers, Skincare and Makeup Shoppers, and more

5. Transactional Personas

This audience consists of individuals who recently completed a transaction using a credit card or digital payment method like Visa, Amex, Apple Pay, or Venmo. They are comfortable with online or card-based payments and likely value convenience and security.

Brands they shop: Visa, Discover, American Express, PayPal, Apple Pay, Mastercard

Audiences you can reach: Visa Cardholders, American Express Cardholders, Apple Pay Users, PayPal Users

Discover these audiences and more in the Eyeota Audience Marketplace.

The Eyeota Audience Marketplace features over 60,000 B2B and B2C audience targeting segments covering B2B, socio-demographics, contextual signals, lifestyle, brand affinities, interests, intent signals, past-purchase behaviors, ownership, employment insights, seasonal events, and more. Providing access to audiences from over 75 premium data partners, including Dun & Bradstreet, Eyeota enables advertisers to tap into high-quality audience data across 30-plus verticals in 180 countries to deliver personalized and effective campaigns at a global scale.

Key benefits of the Eyeota Audience Marketplace include:

• Multi-vertical audiences: Over 75+ lifestyle, past-purchase, interest, intent, and demo-based audiences across various verticals and seasonal events
• Omnichannel reach: Engage ideal customer consistently across all channels and devices, including audio, connected TV, display, digital out-of-home, mobile, social, and retail media networks
• Global reach: Available across 180 countries in the Americas, Asia, Europe, the Middle East, and Oceania regions.
• Privacy-compliant and quality-certified: Privacy compliant with global and regional data regulations and quality-certified by the IAB Tech Lab and Neutronian