Eyeota, a Dun & Bradstreet company and the global source of data for digital marketing, are delighted to announce its enablement of Unified ID 2.0 (UID2).
Q&A with Michele Volpe, the President of Sales & Marketing of Media Source Solutions, who speaks on why they partnered with Eyeota and their future plans.
Brands seeking to target prospects on social media are often hampered due to the limitations of social channel data. The overwhelming amount of data available from social media users can seem almost unlimited, but defining an effective audience targeting strategy for social media campaigns can prove difficult when based solely on data that has been generated by a consumer’s social channel activity. Social channel data provides user information specific to their social media activity, such as connections and location. Outside that, however, there is very little knowledge of the customer and what their other interests, demographics, wants and needs might be.
Case studies are an important part of assessing what effective solutions are available to you when it comes to planning advertising and marketing campaigns. If you have a specific audience targeting goal or challenge you need to overcome, then Eyeota can help you provide you with tried and tested solutions to these issues.
Eyeota is the trusted global provider of audience solutions for digital marketing and ranked by Neutronian as 2023’s world leader in global data privacy. Brands and advertisers leverage Eyeota audience solutions to enrich insights, enhance personalization, and transform omnichannel targeting.
Our Client Success Stories hub includes real-world campaign strategies, tactics and results from a range of real clients in a range of industries including finance, auto and tech.
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