Eyeota Blog - News, Insights & Opinions (33)

Branded Data Partners, Partnership, cookieless, identity, Alliant, gaming, insurance

Audience Data Sessions with Alliant

By: Chris Morse, Director of Digital Partnerships at Alliant

Eyeota caught up with Alliant's Director of Digital Partnership, Chris Morse, to find out how Alliant is preparing for the cookieless identity landscape and what opportunities and challenges they see for digital marketing and data in 2022.

audience data sessions, digital marketing, audience targeting, Data Quality, eyeota, transactional data, consumer spending, smrtr

Audience Data Sessions: Q&A with smrtr

By: Boris Guennewig, CTO & Co-Founder, smrtr

Eyeota talks to Boris Guennewig, CTO & Co-Founder at smrtr, to learn more about the insight into customers that their transactional data provides for brands and advertisers in Australia. Read the Q&A now to find out what makes smrtr data unique, their predictions around digital marketing in 2022 and more!

Kristina Prokop, B2B, Marketing, audience targeting, dun & bradstreet

Eyeota is now a Dun & Bradstreet Company!

By: Kristina Prokop, CEO & Co-founder

Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels.

Taking Your First-Party Data to the Next Level with Cohorts

By: Eyeota

Cohorts are an effective, high-value way to scale your first-party data in a rapidly changing regulatory landscape.