Eyeota Blog - News, Insights & Opinions (34)

Case Study, Australia, audience targeting, Eyeota onboarding, research data, cohort onboarding

Eyeota enhances reach and targeting precision for leading Australian market research brand

By: Eyeota

Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels.

Accelerate Your Digital Advertising This Holiday Season with the Eyeota Holiday Audience Playbook

By: Eyeota

With less than a month until Christmas Day and holiday shopping well under way, it’s crucial for brands and marketers to maximize their advertising efforts in the final run-up to the biggest retail event of the year.

Branded Data Partners, Partnership, cookieless, identity, Alliant, gaming, insurance

Audience Data Sessions with Alliant

By: Chris Morse, Director of Digital Partnerships at Alliant

Eyeota caught up with Alliant's Director of Digital Partnership, Chris Morse, to find out how Alliant is preparing for the cookieless identity landscape and what opportunities and challenges they see for digital marketing and data in 2022.

audience data sessions, digital marketing, audience targeting, Data Quality, eyeota, transactional data, consumer spending, smrtr

Audience Data Sessions: Q&A with smrtr

By: Boris Guennewig, CTO & Co-Founder, smrtr

Eyeota talks to Boris Guennewig, CTO & Co-Founder at smrtr, to learn more about the insight into customers that their transactional data provides for brands and advertisers in Australia. Read the Q&A now to find out what makes smrtr data unique, their predictions around digital marketing in 2022 and more!