Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels.
Cohorts are an effective, high-value way to scale your first-party data in a rapidly changing regulatory landscape.
Eyeota talks to Per Kristian Tandberg, Managing Director at GDR, to learn more about their commitment to consumer data privacy, what makes GDR data unique, and their data expectations for the year to come.
We spoke with Michelle Harness, Wiland’s in-house digital agency expert, about the power of applying advanced predictive modeling to vast consumer spending data to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.
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