Eyeota Blog - News, Insights & Opinions (35)

Marketers, data privacy, identity, data onboarding, consumer data, google chrome, first party data, forrester, brands, IDFA

Brands and marketers: how to overcome today’s data challenges

By: Eyeota

Data onboarding has always played a part in brands’ marketing and advertising strategies. However, over the last year or so the level of importance placed on identifying ways to collect and activate first-party data, has massively increased.

Digital Advertising, Marketing, Research, digital marketing, audience targeting, data privacy, data onboarding, data-centric, decision-making

How can you scale first-party data to achieve business goals?

By: Eyeota

Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.

audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, Pure.amplify, data driven marketing, Ernest Lo, Pureprofile

Audience Data Sessions: Q&A with Pure.amplify

By: Ernest Lo, Programmatic Operations Lead at Pure.amplify

In our latest Q&A we get to know Pure.amplify, leading specialists in data-driven digital advertising who have recently partnered with Eyeota. Programmatic Operations Lead, Ernest Lo sheds some light on the best use for Pure.amplify audiences, changing consumer behavior insights, and their positioning and expectations for the evolving AdTech landscape.

audience targeting, data privacy, data onboarding, data enrichment, eyeota enrich, cohort onboarding

Reaching "the next billion users” online

By: Eyeota

Now more than ever, global brands are thinking about the “next billion users”. Google being one of the first. Back in 2015, Google CEO Sundar Pichai started the Next Billion Users (NBU) initiative to research the needs of these new user groups.