Blog

Eyeota, the global leader in audience data, and TwentyCi, a data science company specialising in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership. Paul Hickey, Director of Digital Solutions at TwentyCi, says, "We have seen that audiences at significant home-moving stages have a higher propensity to spend on categories such as auto, retail and finance. TwentyCi is very excited to partner with Eyeota to connect brands and marketers to this potentially high-spending audience."

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we speak to Eyeota general manager for Australia-New Zealand, Peter Hunter.

There's nothing like a few sessions judging the entries submitted to our annual Women to Watch list to make one feel one should really be working harder. Our judging team, made up of senior editorial members of Campaign Asia-Pacific, felt that this year's collection of over 100 entries was stronger than ever, and the sheer scale of achievements of the final 40 women we narrowed the list down to makes for quite phenomenal reading.

Data segments bought for back-to-school shopping campaigns varied greatly across industries. While some advertisers focused on interest, others were geared sharply toward sociodemographic.