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There's nothing like a few sessions judging the entries submitted to our annual Women to Watch list to make one feel one should really be working harder. Our judging team, made up of senior editorial members of Campaign Asia-Pacific, felt that this year's collection of over 100 entries was stronger than ever, and the sheer scale of achievements of the final 40 women we narrowed the list down to makes for quite phenomenal reading.

Data segments bought for back-to-school shopping campaigns varied greatly across industries. While some advertisers focused on interest, others were geared sharply toward sociodemographic.

The programmatic buying of digital ads has transformed the display market over the last few years. The proportion of display ads bought programmatically continues to rise year on year - The Boston Consulting Group estimates that the total digital display and video ad market in APAC will increase from $14.5 billion in 2017 to $19.0 billion in 2020 and that programmatic’s share will rise from 19% to 36% over this period. And the ever-expanding display LumaScape demonstrates just how many moving parts the modern marketer has to juggle. Therefore it makes sense that third-party audience data can sometimes get overlooked as there remains some common misconceptions about the role it can play.

When Eyeota first started in 2010, programmatic buying of inventory was just starting to take off, but there was a dire lack of quality third-party audience data. So, the company was born to fill this gap in the market.