Eyeota Contextual Overlay

Eyeota Contextual Overlay bolsters audience targeting with signals that identify the real-time content consumption of your target audiences.

How does it work?

Eyeota Contextual Overlay integrates inventory selected & recommended dynamically based on real-time content consumption to enhance targeting to users.

Eyeota pinpoints the daily consumption patterns across a variety of verticals including auto, B2B, insurance, finance, parenting, health, and more, to target consumers with content that aligns with those interest categories.

When activated hand in hand with Eyeota marketplace audiences, Eyeota Contextual Overlay allows brands and advertisers to deepen audience engagement beyond targeting efforts without the need for third-party cookies.

The benefits for brands and marketers

Eyeota Contextual Overlay is:

A cookieless solution that complements audience targeting and extends campaign reach
Globally accessible across APAC, Americas, and Europe
Qualified and privacy-safe, compliant with GDPR and CCPA
Supports 40+ languages across a wide variety of vertical and seasonal categories
Available as an add-on to campaign activation on display and mobile

Download Guide

Eyeota Contextual Overlay

A cookieless solution to enhance audience targeting