Addressable & Globally Available Audience Data for Digital Advertising

A global presence

For the Americas and Europe, to the Middle-East, Asia, and Oceania, Eyeota works with demand-side platforms, data management platforms and social channels to deliver the largest selection of addressable solutions in the world. Our advertising and agency partners gain access to data compiled from 75 premium branded sources.

With Eyeota, you can access and activate 50,000 consumer profiles and persona segments spanning 30+ vertical and seasonal targeting categories. The Eyeota Audience marketplace delivers targeted data cohorts from our massive database of current, segmented audience profiles.

This allows each demographic to be specifically targeted on demand, with audiences that have been tailored to your existing consumer markets. Simultaneously, you can leverage analysis of your current audiences to drive the development of similar audience segments for new campaigns and product ideation.

Data designed for a cookieless future

Eyeota's bespoke audience creation process leverages technology powered by sustainable, alternative IDs for data solutions that remain flexible as the data landscape continues to evolve. Nearly two years have gone into the process of creating a stable infrastructure that isn't dependent on cookies alone, and future-proofing our data solutions.

Our audiences are and will remain both flexible and interoperable across channels, devices and environments. Multiple IDs being leveraged include IPs, connected TVs, mobile data, and more, keeping your agency ahead of the curve and providing your clients with the stability and peace of mind they demand.

Our data is compliant with data protection legislations like the GDPR, which was quickly followed by regulatory upheaval across the globe. You can rest assured that all Eyeota data has been globally qualified by independent authorities, and proceed with confidence to use it for analytics, personalization and activation of customer audiences.

Access to major brands

The Eyeota Marketplace delivers unprecedented access to brands like Experian, Mastercard, Amazon, and more. The sheer enormity of the datasets involved makes it possible to drill down and create tightly micro-segmented audiences, making each campaign more likely to succeed and enhancing potential ROI.

This vast array of rich data sources includes specific socio-demographic profiles and real-world, offline-generated behaviors. You gain access not just to hard historical data like past-purchase behaviours and predictive analytics like intent signaling, but additional data such as brand affinities, lifestyle interests and social sharing for a 360, holistic view of your most desirable demographics.

This comprehensive knowledge of your core audiences can be used to drive the required analytics for campaign creation, AB testing, and metrics, helping you deliver enhanced results. Best of all, the data you're utilizing won't become obsolete – it's fully supported by Eyeota's future-proofing strategy.

Accessible anywhere

No matter what platform you are currently using, or which parameters you need your data to conform to, Eyeota is ready. Integration processes have been refined and optimized to be as rapid and intuitive as possible. You'll be able to access the data you need, when and where you need it, in formats that are familiar and conducive to immediate rollout in the advertising platform of your choice.

This distribution accessibility and agility is a core part of what sets Eyeota apart as a true data partner. Our advertisers and agencies know they can count on us to deliver the right data at the right time and in the right format, making it easy to access and build tailored audiences that facilitate streamlined, easy, and near-instantaneous campaign deployment.

Support you can count on

Eyeota's customer service is unparalleled, delivering agency and advertiser support that is agnostic, balanced, and dedicated. We have audience specialists on the ground across the globe, providing continual backup for our agencies and advertising groups world-wide.