The Marketer’s Guide to Targeting Post-Cookies

Navigating Digital Advertising in 2024 and Beyond

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Report Contents:

  • An overview of available post-cookie identifiers: understand the pros and cons of alternative identifiers
  • An exploration of cookieless environments: learn the tactics you need to hyper-target audiences in a brand-safe manner that delivers results
  • How to enrich first-party data: why marketers still need robust third-party data to drive performance
  • The future of IDs for targeting : learn the tactics and insights marketers need to future-proof targeting strategies
  • Case study: A real-life success story of IBM using cookie-free B2B Predictive Audiences to drive video campaign performance.

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