Eye On | RDA Research Audience Playbook

RDA Research is a provider of deeply insightful consumer data that is made from synthetic population models, for absolute privacy confidence.

RDA Research utilizes proprietary data fusion and machine learning methodologies, our audiences bring the breadth of data in the offline world to the online for activation. Based on extensive library of curated, high-quality data sources, our taxonomy provides 1,000 segments spanning across 18 industry verticals and includes over 500 curated audiences from Nielsen’s industry leading Consumer & Media View (CMV) Survey. 

Discover RDA Research addressable digital audience profiles to target your ideal customers by:

- geoTribes

- Auto Buyers

- Financial Consumers

- Sustainable Purchasers

- Travelers

and many more!
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